NEW YORK CITY, NEW YORK: On 'Shark Tank' Season 14 Episode 21, viewers will get to see the founder of Noshi Food Paint, Tomo Delaney-Lethbridge, pitch his unique edible food paint manufacturing firm to the Sharks in hopes of securing financing for his business. However, before we tune in to their pitch, let's delve deeper into what Noshi Food Paint is all about and how it came to be.

As a parent, Tomo understands the daily struggle of finding healthy and appealing food options for picky eaters. He noticed that children tend to be more interested in visually appealing food, which led him to create Noshi Food Paint. The idea behind Noshi Food Paint is to make mealtime a fun and interactive experience for kids while also providing them with healthy and organic food options.

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What is Noshi Food Paint?

The story of Noshi Food Paint is a heartwarming one, originating from a simple idea from a woman named Pegi. Tomo, the founder of the company, visited Pegi as part of an elderly companionship program he volunteered for. It was here that Pegi introduced him to her concept of introducing color to meals, hoping to make them more appealing to picky eaters. The idea resonated with Tomo, and Noshi Food Paint was born.

Noshi Food Paint is a unique, organic and edible food paint designed specifically for children. It comes with three tubes of different-colored organic fruit purees, giving kids the chance to paint and decorate their pancakes, waffles, ice cream, oatmeal, yogurt, bagels with cream cheese, toast, crackers and cupcakes. The idea behind Noshi Food Paint is to present food to children by color rather than flavor and encourage them to interact with it by drawing. This interactive approach makes mealtime exciting and fun for children, helping parents to tackle picky eaters.

One of the most significant benefits of Noshi Food Paint is its organic and healthy ingredients. It's certified organic, vegan, gluten-free, nut-free, dairy-free, soy-free and egg-free. There are no added sugars, salts, artificial flavors or colors, making it a safe for children to consume. The main ingredient of Noshi Food Paint is organic IQF fruit and organic gum powders, which help the food paint hold its shape on food. Organic pear juice concentrate adds flavor and sweetness while keeping the amount of sugar per serving at an extra-low two grams. Organic beet powder brings some color and vitamin C keeps children healthy while stabilizing the colors.

Research has shown that children are more likely to eat their food if they help to prepare it. This is where Noshi Food Paint comes in. It's not just a fun and interactive way for children to engage with their food, but it also encourages them to help in meal preparation. Children can take pride in their work and think about the ingredients and effort that went into creating their meals. Parents can offer their children a fun product that gets them to focus on the food in front of them.

Noshi Food Paint is more than just a condiment, it's a tool that encourages creativity and healthy eating habits in children. The possibilities with Noshi Food Paint are limitless, and the only thing holding children back from creating their masterpieces is their imagination.

Who is the founder of Noshi Food Paint?

Tomo, CEO and founder of Noshi Food Paint, made a significant career change after spending 22 years in the fashion industry as a photographer and producer. His decision to leave the fashion world and become a stay-at-home parent for his two children would ultimately lead to the creation of Noshi Food Paint.

Despite coming from a family in advertising, Tomo had a strong desire to work for Vogue, a goal he eventually achieved. He spent his entire career in the fashion industry in both London and New York City before transitioning to the role of a stay-at-home dad. During this time, Tomo developed the idea for Noshi Food Paint, a unique and organic food paint designed for children to use on their meals. Tomo's career change from the fast-paced fashion industry to being a stay-at-home parent allowed him to tap into his creativity and come up with the product. His entrepreneurial spirit and passion for creating healthy and fun food options for children have led to the success of Noshi Food Paint.

What is the cost and where to buy Noshi Food Paint from?

The concept for Noshi came about when the founders, Tomo and Pegi, discussed how to make meals more appealing to picky eaters by introducing color to the food. The idea was to encourage children to interact with their food by drawing with colorful food paints. Thus, Noshi was born, and with cool and trademarked names like Sketchup and the upcoming Crayonnaise, the product has become trendy and fun for children to use.

The Sketchup food case, Crayola food paint case and Peppa Pig food case are currently available for sale at Walmart stores nationwide. Noshi For Kids has embarked on a partnership with Crayola for a second fruit set that looks like crayons inside a crayon box.

Additionally, Noshi For Kids has established powerful brand partnerships with 'Peppa Pig' and 'The Very Hungry Caterpillar', which will soon be a part of a rainbow six-pack of paint to be released in June. While expanding their product line and partnerships, Noshi For Kids has also remained committed to giving back to the community. They have partnered with No Kid Hungry, an organization that works to end childhood hunger and donate to them yearly as much as possible. This product is available for purchase on various online stores such as Amazon and Jubilee Grocery. The product comes in a set of three tubes of different colors or flavors: strawberry, peach and blueberry. The Peppa Pig Food Paint Case, the Crayola Food Paint Case and Sketchup Case, all containing six tubes each, costs about $34.95 on the website.

Where is Noshi Food Paint now?

Noshi Food Paint has garnered a lot of attention in the food industry since its inception. It has revolutionized the way children view mealtime by making it more engaging and interactive. The concept of food paint is innovative and unique, and it has received widespread acclaim from parents and children alike. The product's success has been reflected in its growing popularity and sales.

Noshi Food Paint has gained recognition in various media outlets, including 'Shark Tank,' where the founders sought financing for their company. Additionally, the product has been featured in magazines and newspapers, such as Forbes, Food & Wine and Parents Magazine. With the growing popularity of Noshi Food Paint, the company has plans to expand its product line by introducing new food paint options such as Crayonnaise, Mustart and Noshibles.

The company's innovative approach to food and its commitment to healthy eating habits for children have helped it establish a favorable position in the food industry. Noshi Food Paint has demonstrated that healthy eating can also be fun and interactive, and it's a product that has disrupted the conventional way of thinking about mealtime for children.

Who will steal the deal?

In Episode 21 of Shark Tank, Tomo presented Noshi Food Paint to the panel of investors. As a doting father to his children, who are picky eaters, Tomo devised this ingenious product to add some excitement to mealtime. His aim is to expand the product's reach, and he's hoping that the Sharks can help him with their vast network. Noshi Food Paint has the potential to revolutionize the food industry with its unique concept, but Tomo must remain vigilant against imitators who may copy his idea. Nonetheless, the Sharks, particularly Mark Cuban, could see the value in this delightful product and make a tempting offer, given Cuban's history of investing in food-related businesses on the show.

'Shark Tank' Season 14 Episode 21 will air on ABC on Friday, May 5, at 8 pm ET. Catch the latest episode featuring products like Nature's Wild Berry, See The Way I See and You Go Natural.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. You can also watch old seasons and episodes on Amazon Prime Video and iTunes.